Always-on WhatsApp for coaches and course creators.
Your clients texted you because they wanted personal access. Mossmoon makes that real at scale: your own WhatsApp number stays connected to your coaching stack 24/7, every client message lands in your workflow the instant it arrives, every reply goes back through your actual line. AI handles the 3am check-ins. You handle the conversations that matter. Clients only ever see you. $15 per coach line per month, flat.
High-touch is the product. It’s also what kills you at scale.
You charge $500 or $1,000 or $5,000 a month per client because they get access to you. Real conversations on WhatsApp. Replies the same day. A coach who reads the message at midnight and circles back with something thoughtful the next morning.
Then you grow. Two cohorts become four. Your client base spans three time zones. Your VA needs to help triage but they don’t live in your phone. Your AI accountability bot wants to handle daily check-ins but it can’t see the WhatsApp conversations. You start losing the “personal access” thing you sold, one missed message at a time.
Your WhatsApp, always on, inside your coaching stack.
You scan one QR. An always-on connection joins your WhatsApp account and stays online continuously. Every client message fires your webhook with the client’s number, the message body, the timestamp. Your stack does what it should: routes to your AI for after-hours response, pings your VA, attaches to the client’s record in your CRM, flags anything that needs you specifically.
Your phone stays your phone. Clients see your real WhatsApp identity. They feel like they’re still talking to you, because they are.
Six patterns coaches and creators ship in month one.
24/7 client support without burning out
AI handles tier-1 questions (when's the next session, where's the recording, how do I access module 3). Your VA handles tier-2 logistics. You handle the real coaching conversation when it appears. Clients feel held without you working midnight.
Accountability check-ins on autopilot
Scheduled WhatsApp every Monday: 'How's the weekly intention coming?' Client replies in the same thread. AI parses the reply, attaches to their progress record, flags 'needs human follow-up' threads for your morning review. Daily habits, weekly goals, 90-day program milestones.
Course-completion nudges
Client hasn't logged into Kajabi / Teachable / Thinkific in 5 days? Personal WhatsApp from you: 'Hey, saw you were halfway through module 3. Anything stuck?' Higher response than email by an order of magnitude.
Onboarding without the autoresponder vibe
New purchase fires a personal WhatsApp from your real number within 3 minutes. Welcome, introduce yourself, share the kickoff link. The client just bought a coaching product and the first thing they get is a human-feeling message from the human they bought from.
Sales conversations on your real line
Prospect books a discovery call, fires a workflow that sends a WhatsApp confirmation + reminder + 'I'm pulling up' message from your line. Prospect can ask quick questions in the same thread before the call. Close rate goes up because the relationship started before the Zoom did.
Community management at human pace
Coach line is in your group / cohort container. Mossmoon catches every member message into your stack: training data for the AI, surfacing unaddressed questions, content sourcing for next week's call. You stay the human voice, with much better awareness of what's actually happening in the group.
Plugs into the platform your coaching business already runs.
Mossmoon is a clean REST API plus signed webhooks. Every modern course / community / coaching platform either exposes webhooks directly or routes cleanly through n8n / Make / Zapier in 30 minutes.
Native webhooks + Zapier on every purchase, completion, login event
Webhooks on enrollment, progress, completion
Community webhooks for posts, comments, member events
Zapier integration + webhook routing
REST API + webhook integration
Database webhooks for client tracking records
Booking webhooks for session confirmations + reminders
Payment webhooks for onboarding triggers
Native HTTP nodes both directions
Plain REST, your own logic
Per coach line. Flat. No surprises.
$15/month per active coach line. No per-message fees, no per-client charges, no per-seat fees for your VA helping you reply from the dashboard. First line free for 7 days from when it actually goes ready.
Voice-enabled lines are $20/month with unlimited minutes (useful for international coaching calls through WhatsApp’s voice, no Zoom required).
Unlimited inbound + outbound on your WhatsApp line. Text, images, video, voice notes, documents. First line free for 7 days.
Everything in messaging, plus click-to-call from your dashboard through your WhatsApp. Unlimited minutes for international coaching calls.
What coaches ask before signing up.
You'll use the same WhatsApp number you already text from. The difference is that conversation now also flows into your stack: every inbound message hits a webhook, every reply you send through your dashboard goes through your actual line, and your team (or your AI assistant) can pick up threads even when you're sleeping or off the grid.
For a solo coach with 5 clients, your personal WhatsApp on a phone is fine. For a coach with 20+ active clients, a small team helping you reply, an AI accountability bot doing check-ins between sessions, or course communities you want to keep warm without burning out, Mossmoon turns your existing WhatsApp into a real channel your business can run on.
No. They see your normal WhatsApp number, your normal display name, your normal photo. Replies sent through Mossmoon land in the same thread as messages you send directly from your phone. There's no 'sent via' tag, no business-profile badge, no second number to download.
This is the entire structural advantage over WhatsApp Business API tools: you stay you, not a 'verified business profile' the client knows is automated.
Yes via webhooks. Every modern coaching / course platform either exposes native webhooks (Kajabi via Zapier or direct, Circle, Skool with Zapier, MightyNetworks via API) or can be wired through n8n / Make / Zapier in 30 minutes. Lifecycle event in the platform (new purchase, course-section completed, X days since last login, comment posted) triggers a Mossmoon outbound from your WhatsApp.
Inbound flows the other direction: client messages your WhatsApp, webhook fires into your stack, you can update their member status, log it to your CRM, or have an AI assistant respond.
Yes, and this is one of the highest-leverage patterns. Inbound message past midnight (or when you're on a retreat) fires your workflow into an AI agent (n8n + OpenAI, a custom orchestrator, an Eleven Labs / OpenAI Realtime pattern). The agent runs initial response (acknowledge, answer simple questions, schedule the live session), warm-hands-off to you for anything nuanced. Client sees your normal WhatsApp identity throughout, so they feel responded to without you actually being awake.
Critical for coaches running international cohorts where clients are in time zones you're sleeping in.
Common pattern. Your workflow fires a scheduled WhatsApp message every Monday morning ('How's the weekly intention coming?'). Client replies on WhatsApp, inbound webhook fires, AI scores the reply against a rubric or simply attaches it to their profile in your CRM. You see the full text and any flagged 'needs human follow-up' threads in the morning.
Same trick for 90-day program check-ins, course-completion nudges, post-event integration support.
Yes, but with a caveat. Mossmoon connects an individual WhatsApp account to your stack. WhatsApp Groups (the actual group chat container) are visible to your line if you're a member of the group, so you can capture and respond inside groups your coach line is part of. We don't recommend programmatically auto-posting into groups (that's the spammy pattern WhatsApp flags). Use it for inbound capture, scheduled coach-led posts, and human-paced response.
Mastermind containers that work well: a private WhatsApp Group with the coach's line in it. Mossmoon catches every member message into the coach's stack (training data for the AI, surfacing of unaddressed questions, content sourcing for the course). Coach posts to the group the way a human would.
If you have one cohort of 8 clients and reply from your phone, you don't need Mossmoon yet. The patterns where it pays off: you've added a VA helping you reply, you're running 2+ cohorts simultaneously, you're charging $500+/mo per client and they expect responsiveness, you have international cohorts requiring off-hours coverage, you're building an AI accountability layer.
Coaching businesses that grow past one person typically hit a wall where 'reply from my phone' breaks. Mossmoon is the line you cross before you have to make WhatsApp someone else's job entirely.
New purchase fires a workflow from your platform (Kajabi, Stripe, etc.) which sends a personal welcome WhatsApp from your line within minutes. Onboarding sequence (introduce yourself, link to the first course module, schedule the kickoff call, share the community link) runs as a human-paced drip from your real number. Client feels they bought from a human, not an autoresponder, because structurally they did.
$15/month for your one coach line, flat. No per-message fees, no per-client charges. First line free for 7 days from when it actually goes ready. Voice-enabled lines are $20/month with unlimited minutes (useful for international coaching calls through WhatsApp's voice).
If you run a multi-coach team and each coach has their own line, each line bills at $15/mo. Bulk-resellable as part of an internal coaching-team tooling cost.